Microsoft’s done something interesting with July’s free “Games With Gold” offering. They held over “Max: The Curse of Brotherhood” for a second month, and added “Guacamelee! Super Turbo Championship Edition”.
If you have an Xbox 360, and are considering these games, then suddenly an Xbox One just got about $30 cheaper for you. Guacamelee! STCE was free for Xbox One owners day-and-date with its release, meaning anyone considering this game for the 360 won’t have it yet (though there may be some PS3 owners who had the earlier iteration of it).
This is an interesting strategy because you get to keep these games as long as you maintain your Gold status. Even if your Gold status lapses, but you later renew it, then you regain access to all Xbox One games you got via Games With Gold. This is in stark contrast to PS+ on the PS4 where once you delete the game from your hard drive, and it disappears from the “Instant Game Collection”, then it’s gone for good. So Games With Gold is a more significant incentive to get the Xbox One early in its life, than PS+ is an incentive to get a PS4 early in its life. And that’s especially true if you’re considering any of these as games for the Xbox 360, as the Xbox One is getting predominantly higher profile games (Max, Halo: Spartan Assault, Guacamelee!), whereas the games offered on the PS4 via PS+ have yet to wow fans, if message board comments are anything to go by.
If I were planning to get both systems, this would make me want to get the Xbox One first due to getting better games, and getting to keep them potentially in perpetuity if I wanted to.